I am brand new. Where do I start?

Start Here, in order. Do not skip to options. Accounts and a stock-as-a-business come first.

What is free and what is paid?

Start Here, the Sunday note, and the CC-ETF / 5% explainers are free. The Weekly Playbook is the product. A course, if it exists, waitlists on Courses.

Will you sell me a 12% covered-call ETF as a retirement plan?

No. Headline yield is not a withdrawal rate. Read Retirement Math and How we get paid.

I already trade. Is this too basic?

Use the defined-risk desk. Debit spreads under $50. Max loss is the debit. We publish fewer than 25 names if the 25th is junk.

dollar cost averaging

September 18, 2026 · Lessons

Is Now a Good Time to Invest?

Is now a good time to invest — why waiting for a perfect morning costs beginners more than a loud week. Education only.

Continue the lesson

September 4, 2026 · Lessons

Dollar-Cost Averaging for Beginners

Dollar-cost averaging for beginners: same dollars on a schedule, more shares when prices drop, fewer when they rise. Education only.

Continue the lesson

$1,000,000	$4,167 / mo
$500,000	$2,083 / mo
$250,000	$1,042 / mo